If the idea of an infographic is to make it as widely read, seen or shared then that should also be reflected in the platform one chooses to create them. The message is supreme and therefore the device or medium on which it is accessed should hardly be a factor. That is exactly what we have done. We are primarily using GIF files. So, whether you have the latest smartphone or tablet or the most basic feature phone, you should be able to access our creations. You don't require any plug-ins, the graphics are OS-neutral and the file sizes are low enough to not hurt your pocket.
To help the viewer associate with a graphic quickly, we use everyday objects that people are familiar with. Pictures, objects or shapes that we are used to in our daily lives come together to send out a message. This also cuts a step in the time it takes the viewer to register the graphic in her mind. You straightaway jump to the message instead of trying to figure out the contrived lines or abstract shapes or complex imagery first.
So here's to the new-age infographics that let you say what you want, the way you want, or as we say in our blog 'honk ok please' so that people sit up and take notice.
Feel free to drop us a line - email@example.com